
By THE ASSOCIATED PRESS
Chris Johnson and Adrian Peterson led the N.F.L. in rushing the last two seasons. So why is Peterson in seemingly every commercial, but Johnson is rarely seen?
"It's all about image and perception," Jerry Horowitz, the N.F.L.'s director of youth tackle football, told a group of high school players at a league-run clinic last month in Jamaica, Queens. "The days of hoodlums are over."
Johnson has never been in trouble off the field, but he told The Orlando Sentinel in April that "I know people think I'm a bad guy because of my dreads and gold teeth."
As Commissioner Roger Goodell has cracked down on player misconduct, he has made clear his aim is not only to punish lawbreaking but to prevent actions that tarnish the league's reputation.
Horowitz left no doubt that he saw a link between the N.F.L.'s efforts to clean up behavior and the more than 125 high school player development clinics the league is running around the country this summer.
Speaking to nearly 150 high school players at the start of the camp in Queens, he opened his remarks by saying, "The landscape of the N.F.L. is changing."
The programs, co-sponsored by the National Guard, generally run for 10 hours over five days. In their 10th year, the free clinics will reach more than 20,000 high school players in 34 states. Participants practice football skills, but they will also take part in character development lessons.